Tag Archives: Repositioning the Institute

Urgent Survey: Repositioning the Institute

23 Apr

LET’S START SOME CHANGE

As promised, I have received notification that the AIA has released their survey to gain input for informing discussion for their campaign Repositioning the Institute. Here’s the catch: the deadline is Tuesday, April 24!

The survey takes 5-10 minutes and allows you to very insightful, so PLEASE do it! The survey can be found here: http://s-66eba2-i.sgizmo.com/s3/i-100062720-263409/?sguid=100062720

Here is their quick description:

This survey begins an exploration of the perceptions, beliefs, attitudes, needs, and value of “the Architect.” The goals of the repositioning are a greatly enhanced communication platform and clarifying what architects do, thus building understanding and appreciation of our vital roles.

I encourage you to complete the survey at your first convenience so we can include your insights and opinions. They will help us determine where gaps exist in the perception about who architects are, what they do, and what opportunities should we pursue (or not) to close these gaps and ensure the ongoing relevancy of our profession. The survey should take only 5-10 minutes to complete. Please complete the survey by Tuesday, April 24 by Noon EST.

Thank you, in advance, for sharing your thoughts and moving our profession forward!  – Ryan

Time for Change: Repositioning Architects and the AIA

16 Apr

The economy has been rough.  Tensions have built between architects, owners, contractors, consultants, etc. Much of the public has limited understanding of what we do, and the architecture profession is going through some turmoil right now. There are even segments of our industry that feel that architects aren’t needed. Many architects and building professionals are ready for something to change and are looking for an avenue to make that happen.

NOW IS THE CHANCE TO MAKE SOMETHING HAPPEN!

The AIA has announced a year-long initiative titled “Repositioning the Institute” aimed at discovering how to truly move the architecture profession forward. Many people believe that the public definition of the architect and the profession is outdated and inadequate, and Jeff Potter, FAIA, puts it rather beautifully:  “The public thinks design is a noun – we know design is a verb.”

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