Time for Change: Repositioning Architects and the AIA
16 Apr
The economy has been rough. Tensions have built between architects, owners, contractors, consultants, etc. Much of the public has limited understanding of what we do, and the architecture profession is going through some turmoil right now. There are even segments of our industry that feel that architects aren’t needed. Many architects and building professionals are ready for something to change and are looking for an avenue to make that happen.
NOW IS THE CHANCE TO MAKE SOMETHING HAPPEN!
The AIA has announced a year-long initiative titled “Repositioning the Institute” aimed at discovering how to truly move the architecture profession forward. Many people believe that the public definition of the architect and the profession is outdated and inadequate, and Jeff Potter, FAIA, puts it rather beautifully: “The public thinks design is a noun – we know design is a verb.”
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